Combination bottle and booklet package



June 17, 1947. R. l. RHEINSTROM 2,422,314

COMBINTION BOTTLE AND BOKLET PACKAGE Filed oct. 4, 1944 LOTlON conwNSR\cHARo ROE LAUREN" INVEN'roR Y Robe/'if [.Rewzfrom Patented June 17,1947 COMZBINATION BOTTLE AND BOOKLET A PACKAGE.

Robert I.Rheinstrom,` New'York', l\T."Y.`,v assign-- or to-HirestraLaborat,ories,:1nc., a-corporation of New York;

Application October 4, 1944, Serial No. 557,080'

The present invention relates to-packaging, and more especially topackages of-"fluid; inform of liquids or pastesof the ,type'soldatretail, and which include descriptive and direction circulars orbooklets more voluminous than can be conveniently imprinted upon theordinary package label.

As conducive'to a clear understanding of the invention', it Ais notedAthat the common expedient 'of providin'gcartons in which thedescription' and' directionl circular or other literature is enclosed,togetherzwith'thecontainers for the cosmetics, proprietary medicines orpastes or lid.-v uids, for. other uses adds much to the cost and bulk ofthe package and detracts from the appearance and sales appeal of theenclosed and concealed decorative bottle or jar. On the other hand, thetieing of the direction circulars or booklets to the neck of theunenclosed bottle or jar frequently leads to mutilation or loss of suchliterature in the course of handling or shipment and also detracts fromthe appearance of the package as a Whole.

Among the objects of the invention are to provide a package for theretail sale of liquid or paste for cosmetic, medicinal or other uses,which dispenses with the need for an outer carton, but whichnevertheless incorporates the more or less bulky and elaboratedescriptive and direction circular or booklet, that is so coordinatedwith the bottle or jar as to protect the same against breakage inhandling and shipment and as to be itself protected by the bottleagainst crushing, tearing or other mutilation or loss and in which thecombined bottle or jar and circular or booklet has the appearance of anattractive unitary labeled bottle.

In the accompanying drawings, in which are shown one or more of variouspossible embodiments of the several features of this invention,

Fig, 1 is a perspective side view of the package,

Fig. 2 is a perspective view showing the circular or booklet beingremoved,

Fig. 3 is a transverse sectional view taken on like 3-3 of Fig. 1, and

Fig. 4 is a fragmentary perspective view of a modification.

Referring now to the drawings, the container I is a more or lessconventional bottle or jar of the type used for cosmetics, and has anupright wall, and a reduced neck II threaded as at I2 to accommodate aremovable screw or cover cap I3, usually, though not necessarily, ofplastic. The upright Wall of the bottle is usually a cir- 1 Claim. (Cl.206m-47)A cularcylinder'as shown, thoughiit may be an ellipticalcylinder or of prismatic form, rectanguiar, hexagonal, or octagonal,regular or irregular, or yof any other numberof sides. The bottle ,hasone or more labels I4 as is common practice.`

The descriptive anddirectioncircular or folder C which contains moredescriptive matter than can commonly be applied tothe ordinary bott1elabel ,is preferably, in the form of a large sheet which may befoldedlongitudinally and transversely to form Afour or more plies I5. TheWidth of the folded circular is preferably equal to the height of thecylindrical wall of the package and thelength of the outer plies andpreferably of all plies of the circular is preferably equal to,V or veryslightly greater than, the periphery of the cylindrical bottle wall. 1fdesired a stapled booklet of corresponding width and length could beused. The circular or booklet snugly encompasses the bottle or jar andits upright and lateral edges I6 are attached together by any desirablemeans, preferably by a paper Wafer I'I. Thus the circular or booklet issecurely and frictionally held about the lwall of the bottle, withoutbeing pasted thereto. The exposed face of the circular desirably has thesame color and appearance as the filled bottle, and preferably hasimprinted thereon a front label I8 which desirably is an exact replicaof the front or main label I4 pasted upon the bottle itself. It will beseen that the complete package as shown laterally in Fig. 1 has, whenviewed from the front, the same appearance to the eye as has the bottleafter the circular has been removed therefrom.

The circular or booklet thus fashioned as a multi-ply paper sleeve Cthat snugly encloses the bottle, serves as a mechanical protectortherefor 40 and adequately cushions the bottles or jars against breakagewhen packaged in lots of a dozen or more in shipping cartons, and thusdispenses with the need for partitioned cartons and therefore reducesthe cost of packaging and shipment from the manufacturer to theWarehouse, the jobber or the retailer. Moreover, the circular or bookletitself is kept from being wrinkled, creased, torn or lost, since it isreinforced, stiffened and protected throughout its area by its snugengagement with the wall of the bottle.

The Wafer is readily broken by the user and the direction circular dropsfrom the bottle, since it is not otherwise secured thereto. The Waferdesirably bears an appropriate legend, such as that shown, Break seal toread directions.

In the present embodiment the intact condi-k tion of the wire or stringand wafer gives assurance to the purchaser that the package has not beentampered with, especially if the wafer bears a seal imprint. In theprocess of unscrewing the cap I3', it will be seen that the wafer Il isautomatically severed by the wire or cord and the descriptive circulardrops off and is thus called to the attention of the user.

It will .of course be understood that in either embodiment a pluralityof circulars or booklets, of any number of plies, sheets or pages withinlimits, each preferably of the dimensions of the developed upright wallof the bottle or jar could be incorporated in the package, the entiretybeing held securely and frictionally in place by the wafer which securestogether the upright edge portions of the outer ply, page or sheet.

As many changes could be made in the above package and many apparentlywidely different embodiments of this invention could be made Withoutdeparting from the scope of the claim, it is intended that all mattercontained in the above description or shown in the accompanying drawingsshall be interpreted as illustrative and notin a limiting sense.

Having thus described my invention, what I 4 claim as new and desire tosecure by Letters Patent of the United States is:

A package comprising a bottle having a cylindrical wall, an upstandingneck and a removable screw cap thereon, a multiply descriptive circularabout said cylindrical wall having the representation of a label at thefront thereof with its upright edges terminating adjacent one another atthe rear thereof and a wafer at the rear thereof connecting said edgesof the outer ply of said circular, said cap having a lateral eye, aclosed lament loop therethrough diametrically straddling said waferadjacent said edges and parallel therewith, with one length thereunderand one length thereover, whereby in unscrewing the cap the waferbecomes severed and the descriptive circular removed. i

ROBERT I. RHEINSTROM.

REFERENCES CITED The following references are of record in the nie ofthis patent:

UNITED STATES PATENTS Number Name Date 1,974,401 Miller Sept. 18, 19341,686,354 Wallace Oct. 2, 1928 985,850 Smith Mar. 7, 1911 295,705 Novyet al c Apr. 8, 1884 258,470 Praunegger May 23, 1882 1,725,449 FrankeAug. 20, 1929 FOREIGN PATENTS Number Country Date v 15,482 Great BritainJuly 12, 1904

